Is Your Face Cream making You Fat?

About half of our members of W10 Performance are women, most of whom are on a quest to lose body fat, increase muscle tone, have more energy and feel fitter.

They come to us fully expecting to address exercise, nutrition and hydration, but they are less prepared when we get into some more involved areas and further down the line suggest that their choice of cosmetics might, or is likely to be, influencing how much and where they lose their fat from.

Well, sorry ladies, it’s true, your favourite cream may be contributing to your frustrating lack of fat loss.  It stands true for men also, but men generally use fewer products and are much easier to convince when it comes to switching…. most of the time.

Now before I go on, I should highlight a couple of things (if for no other reason than to cover my derrière)

  1. I’m no expert in this area and I urge you to treat anything that I have to say on the subject with a healthy dose of scepticism. And,
  2. I have no ties with the EWG and I am not or cannot vouch for the efficacy of their research.

It’s a fact that most modern cosmetics are riddled with a host of dubious synthetic ingredients, which would horrify us if we realised that we were essentially ‘eating’ them through our skin. Chemicals are getting into our bloodstream from all angles: Creams and lotions through the skin, sprays and powders inhaled, lipsticks eaten, eye make up absorbed through the eyes (now that’s some thought) and so on. We’re being bombarded with toxic chemicals and in most women’s cases via several products that they use every day.

Yes, there are some regulations in place, but it might be fair to say that they are not as tight as they could be. For example, some ingredients that are banned, can actually be included if the manufacturers can make a strong enough case that they cannot ‘reasonably’ be removed.  Let’s just say that cosmetics represent big business (I saw five billion quoted somewhere) and wherever there are sunscreen covered limbs in the sea, sharks will come to feed.

The implications of this are wide ranging, and personally I’m convinced very relevant for long-term health.  And I think we’re talking severe hormonal disruption that is having a significant impact of many people’s lives.

BUT, if we’re talking fat loss, and as a Biosignature Practitoner I use Charles Poliquin’s Biosignature Modulation as a reference, excess chemicals or toxins means we’re talking accumulated fat around the hips and thighs.

CP puts forward that where you store your fat is an indication of your hormonal profile, and that when you know this, you can use certain interventions to effectively spot reduce – or lose fat from a particular place.  In other words, you can target the troublesome fat on your thighs by doing certain things.

Aside: The jury is out in some camps about the validity of the system, but I like it.  I don’t use it exclusively but I think there’s plenty of principles put forward that make a lot of sense – and more importantly, work in practice.

Given what I currently think I know my own conclusions are these:

  1. We Londoners are toxic people (from a purely physiological perspective that is!)
  2. Chemical toxins are most readily stored in lower body fat – hence why we very rarely measure a pair of lean legs when caliper testing people first time around
  3. We can reduce lower body fat by reducing our toxic load
  4. Cosmetics are seriously implicated when it comes to toxicity
  5. If we limit our exposure to toxins from cosmetics we’ll take a significant step to reducing fat on our thighs

To try and make my point about how many chemicals we’re being exposed to in the name of vanity I’ve used an article in this weekends Sunday Times (Style Magazine) which listed the current most popular cosmetic products as voted for by the readers.  This is particularly useful because we know that this means that these products are amongst the best sellers and ones being used by many of us every day.

The article listed each product by category and I’ve taken the liberty of running five of the ‘best rated’ products through the Environmental Working Group’s database - http://www.ewg.org/skindeep/company.php?comp_id=3604 - a database which looks at all of these products, lists their ingredients, and highlights their potential risks.  It then goes on to give the product a rating from zero to ten – 0-3 being low risk, 4-6 being moderate concern and 7-10 being the most concerning.

Personally, I don’t use many cosmetics, but where I would/do I would try and use products that were rated zero, and I certainly wouldn’t use anything rated above a three.

You’ll see that none of the products score in the low concern range, with the lowest product rated at four. 

Best Skincare Brand

Brand: Clinique

Product: Dramatically Different moisturizing Lotion

Rating: 5

http://www.ewg.org/skindeep/product/265570/Clinique_dramatically_different_mositurizing_lotion/

It lists high concerns for endocrine (hormonal) disruption, organ system toxicity and irritation to skin, eyes or lungs.  Moderate concerns fare listed for biochemical or cellular level changes.

Best Body Product

Brand: Palmers Cocoa Butter Lotion

Product: Body Gloss Lotion

Rating: 8

http://www.ewg.org/skindeep/search.php?query=palmers+cocoa+butter+lotion

There are several Palmers Cocoa Butter products listed with lowest one getting a rating of five.  The Body Gloss Lotion scores highest with a rating of 8.  This showed a low to moderate risk of cancer, a high risk of developmental and reproductive toxicity and a moderate to high level of allergies and immunotoxicity.  Listed under other high concerns are endocrine (hormonal) disruption, irritation to the skin, eyes or lunges and biochemical or cellular level changes.  There were moderate concerns listed also for neurotoxicity and organ system toxicity.

Best Eye Cream

Brand: Nivea Visage

Product: Nivea Visage Q10 Anti Wrinkle Refreshing Eye Roll On – Not listed.

Substitute: Nivea Visage Q10 Anti Wrinkle Reducer Crème

Rating: 4

http://www.ewg.org/skindeep/product/231454/Nivea_Visage_Q10_Advanced_Wrinkle_Reducer_Eye_Creme%2C_SPF_4/

The cream version was listed and scored four overall, with moderate concerns for developmental and reproductive toxicity and allergies and immunotoxicity.  Other high concerns listed for neurotoxicity, organ system toxicity, and irritation to the skin, eyes or lungs. Moderate concerns for biochemical or cellular level changes.

Best Womens Classic Fragrance

Brand: Chanel

Product: Chanel No 5

Rating: 7

http://www.ewg.org/skindeep/product/130609/Chanel_No_5_Eau_De_Toilette/

High concerns were listed for allergies and immunotoxicity.  Other high concerns were highlighted for endocrine (hormonal disruption) and biochemical or cellular level changes.  Moderate concerns for neurotoxicity and other system toxicity.

Best Luxury Buy – Over £50

Brand: Clarins

Products:  Clarins Super Restorative Decollete and Neck Concentrate  - Not listed

Substitute: Clarins upper Restorative Total Eye Concentrate

Rating: 5

http://www.ewg.org/skindeep/product/58447/Clarins_Super_Restorative_Total_Eye_Concentrate/

Moderate risk listed for developmental and reproductive toxicity and moderate to high risk of allergies and immunotoxicity.

So whats the take home point I’m trying to get across?

I’m suggesting that our cosmetic products are contributing to our sub-optimal health and are potentially making us or keeping us fat by overloading us with chemical toxins.  I’m also suggesting that this can manifest itself as fat stored around the thighs.

And what am I suggesting as a course of action?

I‘m suggesting that you check out what is actually in your cosmetic products and, best case, switch to products with a rating of zero.  Worst case, switch to products with a rating of three or under.

Am I suggesting that this will make everyone’s thighs supermodel-esque?

No.  But it combined with other things like eating organic foods, avoiding plastics, eliminating tap and bottled water, switching toxic household cleaning products, etc etc etc, it will certainly help.

How do your products stack up?

You might also find these top tips for picking safer products useful.

http://www.ewg.org/skindeep/top-tips-for-safer-products/

12 Reasons You’re Not Losing Fat

'Whole' grain or not, they're not going to help most people when it comes to losing body fat!

Have a read of the 12 Reasons You’re Not Losing Body Fat guest blog by Jason Ferruggia which we posted on our Facebook page.

It’s a really good overview of the common mistakes A LOT of people are making when it comes to fat loss.

We’ll worth a read…..

 

W10 Fat Loss 101

W10 training tip: Full-body compound movements are superior to body part split-routines for fat loss purposes!

In anticipation of the enquiries and the barrage of questions we’d be facing relating to fat loss – it being January and all – last week we held a seminar at the gym focussing primarily on, you guessed it, fat loss.  We touched upon nutrition, training, supplements and other factors such as sleep and stress etc, but most of the content was about what, why and when to eat.  We also also had one of our members who is a chef knock us up some menus in keeping with our ‘green list’ – more on that later.

We did our best as always to keep things simple.  In hindsight, we tried to cram to much in in such a short space of time – we get carried away – so as promised here is a brief summary of what was covered.  Apologies for the delay….. it’s January, and there’s the usual influx of people coming through the doors with new goals and New Years resolutions!

In the interest in keeping things brief (ish) we’ve got for five key points in each area.  Some of these are simple and certainly won’t gain us column inches for the next ‘new’ diet, but they work – consistently.

Here goes…

Goal setting

  1. Set measurable short-term goals.  Fat loss needs to be sustainable, definitely – but it’s best achieved when attacked in short and highly focussed (unsustainable perhaps) bursts.  We’ve found 28-days to be optimal – it’s about all most people with other stuff going on in life can commit/stick to 100%.
  2. Commit 100%.  52-week long, half-arsed fat loss programs don’t work.  Focus for 4-6wks and do exactly what is required.  If you get to where you want to be, great – if not, go back to ‘moderate’ living for a couple/few weeks, and do it again.  Repeat this process three or four times per year if necessary, just stopping doing it half-cocked all year every year.  It hasn’t worked and it’s unlikely to!
  3. Shift your goal from an ‘outcome’ goal to a ‘process’ goal.  Most people fail when they align their goals to a particular outcome, Eg. ‘I want to lose a stone’.  They are much more successful when they set process goals, Eg ‘I will go to the gym three times per week, every week and I will eat foods from W10′s green section of the pyramid for all but two meals, every week’.  Forget about the outcome, just follow the steps it takes to get there and it will happen as a matter of course.
  4. Measure progress.  Weight alone isn’t a great marker.  Skinfold readings, photos, circumference measurements or an item of clothing are far better indicators of progress.  Whatever it is, get some marker.
  5. Find a social support network.  Do it with someone, make yourself accountable by telling as many people as possible and hang around with like-minded folk.  Don’t kick around in a health club with all the other demotivated and uninspired souls – the environment is not conducive to getting results.

Training

  1. Train with purpose.  Turning up and going through the motions won’t cut it.  Fat loss requires that you create significant metabolic disturbance and you’ve got to train accordingly.  Be prepared to work hard for it.
  2. You need to train four times per week consistently – three minimum – to see significant results.
  3. Stick to full body strength training programs – body part split routines are not the best choice for fat loss.  And big multi-joint exercises like squats, lunges, push-ups, chin-ups, etc are where it’s at if you want to shed fat.
  4. Keep your workouts short.  Under an hour including mobility/movement prep & flexibility work.  Cutting carbs, caffeine, calories, and other ‘feel good’ things from the diet will cause an initial stress response (as will food separation anxiety!), don’t add to this considerable cascade of stress hormones by smashing yourself in the gym for several hours, several times per week.
  5. Add some short, sharp conditioning blocks to your strength training for more rapid results – either at the end of your workout or as separate sessions.  Include metabolic resistance training (bodyweight included), interval training, hill sprints, sled work and so on to massively accelerate fat loss.

Nutrition

  1. Eat clean.  Follow the W10 Food Pyramid (soon to be published on the site) and eat from the green list.  Avoid Category B vegetables and excess fructose (fruit) for an initial period of 14-days.
  2. Eat regularly.  Three meals and two snacks is often the preferred approach, and that’s fine, but based on experience we find people do better with four small meals (Eg 7am, 11am, 4pm & 7pm).  This could be breakfast, lunch, mid-afternoon protein shake (if you struggle to find time to eat mid-afternoon) and dinner.  (Get a quality protein supplement – we stock Solgar).
  3. Include adequate amounts of protein.  This doesn’t mean that you’ve got to gorge on an abbatoir quota of meat a la Atkins, but most people are ‘under-proteined’, which is fat loss suicide.  There’s a reason – multiple actually – why many diets favour protein over other macronutrients….
  4. Eat from a relatively small base of foods.  Most people don’t do well with choice – we have to make too many of them already.  I can’t tell you how many people we’ve given the W10 Food Pyramid to who still look at us and ask “well, what do I eat”.  I used to think it was them.  I know realise that it’s just more to have to think about and incorporate into an already busy life.    Many people do very well when they pick three breakfast, three lunch and three dinner options and they rotate these twice through the week – Sunday when they typically have more time being the one day the make other choices.
  5. Keep a food diary throughout.  Not only does this keep you accountable, it also creates awareness of what you eat and what makes you feel good or otherwise.  An irritating thing to keep perhaps, but those who keep a diary throughout get the best results.

Supplements

  1. Supplements are exactly that – supplementary to a clean diet.  Don’t live off frankfurters and cage raised poultry/eggs whilst spending the US defence budget on supplements – thats backward.
  2. Buy reassuringly expensive.  Many products bought from mainstream high street outlets cost you more to process and eliminate than they actually give you.  It’s better not to take supplements than it is to take cheap crappy products.
  3. Different people need different things.  Biosignature Modulation works well, but before we go down that road, let’s get all of the five nutrition and training points in place.
  4. Protein supplements are not just for meatheads and knuckle-draggers.  For most people they help them get the levels of protein that are essential to their fat loss goals without the bind of meal preparation time.  Yes, ideally we should definitely eat all of our food, but protein supplements come into their own when time is short, say first thing in the morning or when mid-afternoon nutrition doesn’t fit in with work schedules.  Be sure to buy a decent quality brand (we stock Solgar).
  5. Supplements should be taken with meals  (the exception being neural stimulants).  Digestive supports (probably the most important of all supplements for most people), omega 3 fish oils, greens drinks/multi-vitamins and other ‘staples’ should always be taken with food.

Other factors

  1. Mindset.  If it was easy, everyone would be lean and you wouldn’t be reading this.
  2. Mindset
  3. Mindset
  4. Sleep.  Probably one of the most important things you can do for your health and hormonal balance, and thus fat loss efforts, is to get regular quality sleep.  Afternoon naps are great also if you have that luxury.
  5. Relaxation.  Not TV, not Playstation, and no, not your gym workouts.  We’re talking dog-walking, fresh-air induced, loved ones included, genuine relaxation.  Most people just do not do ‘nothing’, but doing ‘nothing’ occasionally is important.

So that’s it – hopefully some useful points.

We haven’t posted the 28-day sample nutrition program and the ‘green’ recipes that we provided.  We might post these next week, but please ‘Like’ our page and post on our Facebook wall if you would like them or have any questions in the meantime.

Going forward we want to make the nutrition aspect of fat loss and indeed general health far less complicated and easy to combine with a busy schedule, so we’re working on a few things we’ve come up with – our own W10 Food Delivery Box, aligned with seasonal menus, recipes and video tutorials one we’re particularly excited about.  Any suggestions, recommendations and ideas from both a practical and personal experience perspective would, as always, be greatly appreciated!

Watch this space…..

W10 on The Luxury Channel

“The bottom line is that we want everyone who walks through the door to leave here healthier, stronger, fitter and more educated about nutrition and fitness.”

Read our recent review on the Luxury Channel>>

“W10 is a gym with the sole intention of self-improvement through knowledge, technique and pure determination.  In three months I learnt more about my body, food, nutrition, exercise and mental toughness than I ever had before. Combining food diaries, intolerance tests and background medical checks with structured workout routines that are designed to enhance your body to the maximum, making W10 Performance a leader in its field. There is no pretence, no bank of TV sets on MTV or Sky Sports – this is a gym to be used, and you are a diamond in the rough ready to be”.

W10 in todays Mail Online

"So yes, at the end of the six weeks, I did get what I wanted. I got into my skinniest jeans, could see my jaw line for the first time in years and dropped from a size 14 to a size 12".

It seems that exercising at W10 not only gets you in shape, it also makes you a better person….. not sure that is true of us all!

Check out our mention in todays Daily Mail online>>

Ps. Great reference to our Jeans Challenge also.

Metabolic Circuit Only Membership

Starting a new gym program in January? Rapid fat loss, strength gains and increased fitness anybody?

We’re now into the final week of our current Jeans Challenge and the ladies are nearly over the finish line. (Our next Challenge is not now scheduled until April 2012 – see here for more details). Whilst the novelty of eating ‘clean’ for the most part might have well and truly worn off (and with it coming the odd dietary indiscretion!), the training has been consistent from all of our Challengers, and they’re seeing the results of their hard work.

We’re still putting the guys through four sessions; two of our personalised Results Based Fitness (RBF) programs, designed specifically for each individual according to their needs, complimented by two Metabolic Circuit sessions each week.  The RBF programs serve to make the guys stronger and more structurally balanced, and generally set the foundation for the Metabolic Circuits, which then act as a serious fat loss vehicle!

The Metabolic Circuits have proven very popular.  In fact, for the first time we’ve opened these sessions up to all of our members, and there has been call from all quarters to keep these going as part of the gym timetable.  So we’re going to do exactly that.  (Far be it from us not to give in to the cries of the masses!).

These sessions will continue to be included as part of our All Access Membership, but starting from January 2012 we will be offering a Metabolic Circuit Only Membership.  So, for anyone who feels they either don’t need or don’t want all of the benefits of our All Access Membership, but still want to experience the fitness and fat loss benefits of our Metabolic Circuit sessions, you can now do exactly that with a Metabolic Circuit Only Membership.

Yep, thats right – for the same, or less than, than the cost of a big-box gym membership you can now have unlimited access to multiple weekly sessions of what is probably the most effective fat loss and fitness exercise program around – for both men and women.  Sounds good to me.

See here for more details on our Metabolic Circuit Only Membership>>

Kick-start your Fat Loss & Fitness in December

It's a pretty safe bet that Sly was running those steps in December!

We’re now only two sleeps until we’re into December and all of the fun and excitement (and for some, the stress!) that the festive season brings with it.

What this means for most of us is that we’ve got about two, maybe three, productive weeks left in us before we down tools, kick back and enjoy some well earned down time.  Fair enough, we’ll be doing similar.  (We’re human, and we think we’ve earned it too!).

But here’s the thing.  You know you’re going to indulge at some point over the next few weeks, multiple times no doubt.  Christmas parties, client lunches, after works drinks, and of course what it’s all about Christmas and New Years celebrations.  (And no, you won’t possibly be able to ‘get out of’ any of it!)

So, it stands to reason that your fitness program can relax for a few weeks whilst you kick-back.  And for those with next years resolutions already in the bag, you can sit back, tucking gleefully away, safe in the knowledge that January is only around the corner.  Seems reasonable right?  We’d argue not quite.

Think of it another way……

If you’re already exercising, you’ve got three weeks to ‘bank’ some sessions so that you can afford to back off for a couple of weeks.  Psycologically speaking, you’ll enjoy your food (and drink!) more, and physiologically, your body will quite simply be better equipped to handle the excesses that you throw at it (you can in fact make the work for you – especially if you focus on lean tissue building and glycogen depleting weight training!).

And if you’re not currently exercising regularly, then you’ve got  a couple of weeks to dip your toe in and test the water before January 3rd comes around (the 1st is a Sunday, and health and fitness resoltions don’t tend to start on a Sunday!).  You can get the initial aches and pains out of the way, enjoy your festive treats, and you can then attack January and your new goals with increased vigour.  Sounds good to us.

With this in mind, we’re going to offer both movers and not yet movers an incentive not to write December off.  Between the 1st – 18th December 2011 we will be offering:

  • 10% off all 4-Session Bolt-Ons purchased by our existing All Access Members
  • 40% off all 15-day trials purchased by those whom might otherwise have left it until January

Thats right…..we’ve left you with little, or no, excuse not to adjust your thinking and make the most out of your exercise through December!

Ps. From the 1st January 2012 we will be increasing the cost of our All Access Memebership.  Existing members will never pay more than they do today, but all new memberships starting in January will be subject to the new increased rate – so get yourself signed up before the New Year!  

(Not the usual tact in January we know, but we’d prefer to do it before people join, rather than shortly afterwards.  It’s also our way of thanking our existing memebers in some small way for all the support that they’ve given us through this past year).

Red Thai Curry & Salad Dressing Recipes

By request from a couple of our current Jeans Challenge ladies, here are a couple of recipe ideas.  One for the much missed curry (which although certainly not recommended as a stable for this program, can actually be ‘good’ for you if made from scratch), the other two to ‘help make salad and vegetables taste less boring’.

Now before anyone starts questioning these, bear in mind that they are JC’s – who is certainly no chef!  He’s not sure where or whom they’ve been borrowed/stolen/adapted from (probably a mix and match), but they taste alright.  JC would probably tell you that they’re ‘special’, but we’ll leave you to make up your own mind on that bold claim.

Feedback would be very much welcomed.  Especially if it relates to making these (particularly the curry!) taste better.

Here goes.

Thai Red Curry 

A red chilli (or two)

A couple of garlic cloves

Fresh coriander

A thumbnail sized piece of ginger

A splash of fish sauce (splash = teaspoon?)

A generous splash of soy sauce

A splash of sesame oil

A sprinkle of tumeric (odd I know – more Indian – but it’s very good for you!)

Throw all of the above into a mini-blender.  Put to one side.  Finely chop a whole onion and pan fry in coconut oil (until no longer crunchy – important).  Start on high heat and bring down to moderate. Par-cook your meat – chicken or prawns I use.  Add the mix and stir.  Throw over a can of coconut milk (half, depending on how many you’re cooking for) and stir briefly.  Turn off the heat, leave to sit for a couple of minutes and serve.

You can add sugar snap peas and other veg to this, rather than serve with rice.  Chop these finely and throw in at the same time as the meat, or a couple of minutes after.

 

Standard Salad Dressing

A finely chopped shallot

Couple of finely chopped cloves of garlic (more or less, whatever you’re into – I like garlic)

½ a crushed avocado

½ teaspoon mustard

Olive Oil & Balsamic vinegar (3:1 ratio ish – play with it)

Goes with just about anything ‘salady’.

 

Thai Salad dressing (sort of)

Finely chopped thumbnail sized piece of ginger

A finely chopped clove or two of garlic

A finely chopped red chilli (1/2 might do it)

A splash of soy sauce (splash = teaspoon?)

A splash of sesame oil

Handful of finely chopped fresh coriander

A generous squeeze of fresh lime

Throw over chosen salad/grated raw vegetables and mix.

Enjoy.

Women’s Fat Loss & Men’s Arm Programs


Good Friday afternoon all.

Well, it’s the last week in what has been an unsurprisingly busy October.  We’ve seen an influx of new faces through the doors of W10 – both men and women – all of whom are now realising that there is definitely more to life than sterile gym environments and stagnant results!  (Word is spreading rapidly about that small gym tucked away in St Marks Road W10!).

Our latest Jeans Challenge – our mission to get our next batch our women to drop two dress sizes in just two weeks – has gone of with a serious bang.  We’re coming to the end of week two, and you can already visibly see that fat loss on all of our fourteen ladies.  Amazing what four uncomplicated, forty-five minute training sessions and a sensible nutrition can do for posture, strength, energy levels, and of course FAT LOSS, in such a short space of time.  Looking forward to getting some measurements in week three – we’re expecting some pretty impressive results!

Don’t fret, we haven’t forgotten the guys in all of this excitement.  In fact, we’ve get an absolute pearler of a program in store for the 6th November – the infamous One Day Arm Cure.  The brainchild of world renowned strength coach Charles Poliquin, designed to add up to an inch of solid muscle to you arms in as little as 48hrs, the One Day Arm Cure is being brought to W10.  Of course, it’s not all about size…..but it does count, especially when we’re talking ‘guns’ – right chaps?  We’ve still got some spots left, so contact us you would like to register.

Thats all for now, so here’s to some decent Holloween celebrations over weekend and of course the extra hours sleep on Sunday morning!

The W10 Team.

Jeans Challenge: The Results

A couple of weeks ago we drew the curtain on the very first W10 Jeans Challenge – our bid to help six women cast away those scales and judge results by fitting into that pair of jeans…..

…….And we’re pleased to report that the Challenge was a huge success!  (Excuse the tardy summary post – August is a month of downtime for us!).

All of our challengers radically changed their body shape and got into the jeans they previously could not wear.  For some that was a flat stomach and one jeans size, for others is was a quite staggering two dress sizes, some in six, some in eight weeks!  (Perhaps those guys tucked away in that Ladbroke Grove gym do know a thing or few about getting women into the best shape of their life after all……).

This was the first time we’d run our Jeans Challenge (which is why we limited it to six women) and although we ticked every box in terms of our challengers getting into their jeans, we also learned plenty -all of which we can improve on next time, for even better results.  (For example, further Jeans Challenges will be run over eight weeks.  Six weeks definitely works in terms of results, but it’s too tiring for most women to do it in).

Above all else, we learned that six to eight weeks is most definitely a realistic timescale for women to drop a dress or two. These women can also not only get dramatically leaner in this time, but they can also get seriously fitter and stronger at the same time.  Leaner, fitter and stronger in only six to eight weeks you say?  Sounds like a decent program to me….!

In fact, in one case, Meg managed it in sightly less than five weeks…..

A pretty bemused looking Meg three days before take off…..

Meg in her jeans and looking pretty darn good after only 4 weeks and 4 days of her W10 Jeans Challenge! An impressive change in a such a short window (especially for some who was perviously exercising three or four times per week!)

In Meg’s own words: “Despite having to cut short my challenge short by a week they still managed to eek out a 6% drop in my body fat, inch loss across the board and a kilo or two of weight loss to boot! More importantly (for me at least), was that I have never felt stronger and it was definitely the fittest I have been since… high school – which is to far back in the dark ages to count”.

Already exercising regularly and getting nowhere?  Time for a change – worked for Meg.

And after six weeks…..

 

Selina at beginning of the first week pondering what the next six weeks holds in store…..

Selina at the end of 6 Weeks of her W10 Jeans Challenge. Not bad for someone who was previously running three times per week and already 'in shape'!

In Selina’s own words: ”I have had such a great time at the gym with you guys.  I love the gym and the experience has genuinely been life-changing.

 I don’t think I will be able to justify eating crappy food again.  I feel really good – no aches and pains at all in my body. I have always had this constant gentle ache in my shoulder region but it has really died down now.  It’s been amazing”.

A flat stomach?  And without a single sit up or crunch?  Worked for Selina.

And…..

A slightly less than posture perfect Marianne on Day One…..

Marianne looking leaner and healthier after only Six Weeks on her W10 Jeans Challenge. What a difference for someone with a previous aversion to all things gym!

In Marianne’s own words:  “The Jeans Challenge was an exhausting shock to the system but I loved it and can’t believe the difference in my body in just six weeks. I lost 8lbs and 9 per cent of my body fat. Jeans that I could not do up are now fitting comfortably – in fact one friend says they are too loose! My hips are much narrower, I can see my jawline for the first time in years and my tummy is almost flat. It’s brilliant”.

Never been to the gym before?  No problem – Marianne hadn’t either.

After 8 Weeks…..

An excited looking Sarah (and her equally enthused partner Marianne!) a couple of days before the start of their Jeans Challenge….

8weeks later Sarah is in those jeans in looking good! (She also developed strong and fitness levels to a level that she thought were well beyond her)

In Sarah’s own words: “I would like to say a big thank you to JC and his team.  First I have lost 8-10% if of my body fat and about 1 Kilo in weight, and I am now much happier with my shape.  I have to say at times it really was hard, I am not a gym bunny but now I am stronger fitter and happier.  I am very happy to have been able to take part in the challenge and I would recommend to anybody who gets the chance”.

Chronic knee problems confining you to the cross trainer?  It needn’t, it didn’t for Sarah.

And…..

A rather sheepish looking Sara two days before the start of her W10 Jeans Challenge…..

Sara into her jeans and looking sassy after 8weeks of her W10 Jeans Challenge!

In Sara’s own words: “My stats speak for themselves: Circa 13% body fat loss & over 9kg’s of weight loss in 6 weeks.  This was more a revolution than a challenge for me! On the all or nothing scale I veer heavily towards all.  Go big or go home is a maxim I’ve lived by in my professional life for over a decade but had never been able to successfully translate it to physical exercise so this jeans challenge was perfect for me.  I used jeans bought in NY nearly 3 years ago which were a good 2 sizes too small and within 6 weeks I was in them.  Quite unbelievable”.

Eight weeks, two jeans sizes lost?  Worked for Sara.

We’re missing pictures of our sixth challenger (operations issue – p*ss poor organization! – on the camera front), but needless to say that Amanda’s hard work paid off and she lost more than 10% body fat en route to getting into her jeans.

In Amanda’s own words: “The jeans challenge was great as it gave me a goal to focus on and every week I felt stronger and stronger. The training initially was to gain strength in my back and to do exercises that strengthened the weaker muscles so that I could move onto metabolic exercises after the first few weeks. The training was also varied so there was no time to get bored with the same exercise routine day after day and the trainers at W10 really kept you on track and motivated you to keep going. It was also great to be training with other women as you didn’t feel like you were alone in the challenge and you were all striving for the same goal. I would recommend the jeans challenge to anyone who wants to increase their fitness, lose weight, reach a specific fitness goal or they just want to fit into ‘that’ pair of jeans. I know that at the end of the 8 week challenge that I did! I lost two dress sizes, my back pain was significantly reduced and my legs were stronger than ever. Thank you to everyone at W10 who worked with me through the 8 weeks. Much appreciated!”

Lose two dress sizes and significantly reduce back pain in eight weeks?  Amanda did both.

 

So what did learn?  Well, we learned that our approach works.  Very effectively.  Our belief that women should exercise beyond the constraints of what mainstream media and ‘celebrity’ trainers would have them confined to was reinforced – to both us and them.  Not one of our women ‘bulked up’, not one of them looked ‘chunky’ or ‘manly’ as a result of their training program.  (We think you’ll agree that our pictures show the opposite).  But yet all of our women got leaner, stronger and fitter; doing zero traditional cardiovascular training, lifting weights (and yes, they were above 3kg’s!) and following non calorie restricted diet!

Beyond that, we also tracked everything that we did so that we could measure how effective our approach was.  In all honesty, we knew it would yield results, but the aim of the game was and is, to provide women with a refreshingly honest kick-start to their long term health and fitness program.  Something we’re now determined to move forward and reach out to as many women as possible.

The results this time were very impressive.  But given the extras we now know, next time, they’ll be even better!  (The next challenge will be run over eight weeks starting in October – see below for details).

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We are now registering interest for our next Jeans Challenge.  The start date is the 17th October 2011 – in time for Christmas party season (without encroaching into it!).  More information will be posted on our refreshed website in the next week or so, but in the meantime please email info@w10performance.com or call 020 3489 5428 for further information.

Cards on the table:  This Jeans Challenge is not for everyone.  Our approach will accommodate any level of fitness/previous gym experience, but the eight weeks are challenging.  You will need to bring commitment and a sense of humour to the table.  We’ll bring the rest, but you need to keep up you end of the bargain!

(We’re a busy facility and places will therefore be limited to twelve women.  And we will only enter into partnership with those who are serious about their program.  It’s otherwise unfair on those who are serious about making a change.  That, and it’s no good for our reputation! ;-).  If you’re keen we’d love to hear from you).

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