What the Olympians brought home

I loved the Olympics, I was engrossed.  Pre-games I’ll admit to being fairly ambivalent about the whole thing (traffic, tourists and the rest!) but when it all kicked off the athletes and the games themselves were unbelievable and the atmosphere in London was electric.

From the perspective of someone who spends their professional (and it must be said a lot of personal!) life engaging in physical activity, researching training, nutrition and performance and working to help people achieve and exceed physical goals I find it fascinating.  What is it – other than obvious genetics and god given talent – that gets these girls and guys to the pinnacle of their sport and drives them to the achievement of their personal goals?

Yes, they’re blessed with decent genetics and talent but these on their own don’t take you to the very top and the realisation of your physical potential, you actually have to go and ‘do’ it.  So what separates them from the rest of us when it comes to achieving our fitness (performance) goals?

Four key things came to mind for me, all of which will be timely food for thought for those picking up their gym programmes again post summer breaks.

They had a goal.

For me it’s the same for elite athletes as it is for us lay-folk.  Granted, we were not born with the raw materials to compete on the world sporting stage, but we all still have goals right?  I certainly do.  When it comes to health and fitness goals these are more often than not about aesthetics (“I was to lose weight, tone up, ditch the moobs”), for others its strength related, for others of us it is simply about moving better.  Regardless, we have (or should have) goals.

Goal setting in fitness, as in all other aspects of life, is where success starts.  This goes beyond macronutrient ratios, intervals vs steady state and the latest BS fitness systems.  Regardless of how you choose to do it you need to know what your actually trying to do.  This holds true in fitness as in any other aspect of life.

We all need clearly defined goals.  This might not be a time or distance but a certain look, weight, shape or size.  No matter, but it’s important to have a vision.  Define your goal(s) and go for it.

They had a plan (which they followed).

There’s a term in sports called periodisation which refers to stages or cycles within a longer term training programme.  In the case of the Olympics this is akin to a four year business plan, the athletes blueprint to success if you like.

‘This is where I want to be in four years time and these are the stages that I will go through to get there.  There will be the odd curve ball which I can’t account for now (injures, fatigue, etc), but this is what I need to do, and if I follow these steps, I’ll get it done”.

This plan would have extended beyond, but centred around training, nutrition and recovery.  They had a coach(es) who worked with them to come up with a goal specific programme and they stuck to it.  No doubt they got frustrated along the way and they probably didn’t want to do certain things at certain times (pretty often I’m guessing), but they will have stuck to it.  It’s just what needed to be done.

We all need to stick to the plan.  Successful and effective programmes are often not the most entertaining or the easiest to do, but there’s nothing like results to keep you motivated.  Forget twenty minutes ab workouts, doing ‘extra cardio’, or and any other distracting BS that will inevitably surface.  Invest your time in a programme you trust, and follow it.

They made the sacrifices.

This is the probably the key for me.  In nearly every interview I listened to with the athletes they all talked about the ‘hard work, dedication and sacrifice’ that it had taken to get to that point.  Talent aside they all put it in and made the necessary sacrifices.  Early mornings, nutritional abstinence, social curtailment and so on.  They lived according to their goals.

We all need to live according to our goals.  The issue for most of us is that there’s a divide between what we want out of our programme and what we are actually prepared to do (sacrifice) to get there.  The difference between those who get to where they want to be and those who don’t is not the programme, system, diet, method etc (although these are important), it’s the hard-nosed dedication and sacrifice it took to get there.

To get the outcome we’re after we need to either change our behaviour and live according to our goals or we need to change our goals.  Identify what it’s going to take to get it done, and do it.

They had a good team.

None of the athletes had gotten to that point on their own, they all had plenty of people to thank for contributing to their success.  Coaches, family, physiotherapists, etc – people who’d got behind them and given them support in many different ways.  People who’d pushed them, kicked them, encouraged them, put up with them, and no doubt occasionally put their arm around them at a time when all were needed.

We all need a supportive network.  Friends, family, coaches, training partners, gym environment, etc are all important – we need people around us  who are invested in what we do.   It’s important to surround yourself with positive people who give a sh1t!

Olympic athletes we may not be but we can all achieve our fitness goals.  We just need a clear goal, a decent programme, determination and decent support network.

 

The Importance of Movement Prep

Most people will concede (often reluctantly) that warming up prior to training is important.  Yes it’s a very boring topic and we’d all rather walk it to the gym and just get on with it, but if you’re serious about staying healthy and getting results in the gym, you need to embrace the warm up.

Warming up has important physiological and psychological benefits.  Physiologically (body) a warm up will increase the heart rate,  loosens the joints and increases blood flow to the muscles. Psychologically (mind) it gives us five to ten minutes to prepare ourselves mentally for what we’re about to do.  For some people this is visualisation etc, for others its an opportunity to get the last of the chit-chat out of the system before they focus fully on their workout!

Previously a warm up might have consisted of  5-10 minutes of an increasing speed on a treadmill followed by a couple of token arm circles and a few cheeky leg swings (or worse, the old ‘arm across the chest stretch’ that nobody ever really needed to be doing).  Not any more, we need to be more savvy…..

The ‘Warm up’ has now been replaced with the rather ingeniously branded  ‘Movement Prep’ (MP).  MP is an approach which still provides us with the afore mentioned physiological and psychological benefits but prepares the body with a more focussed and more specific approach which will mobilise the joints, release soft tissue (muscles etc), stretch out any tight muscles, activate any underactive muscles, and get the body moving in the multiple patterns in which it is about to set forth.

Now there are many ways to go about movement prep, all of which will work for different populations and their differing goals.  Our approach at W10 is four-fold and we follow the following sequence:

  • Release
  • Inhibit
  • Activate
  • Integrate
Release
First off, we want to mobilise and realign soft tissue (muscles etc).  The goal here is to prepare the tissues for the stresses we’re about to put them under, release any tender points and scan for any potential trigger points (painful spots).  For this we use the foam roller – something you could liken to a massage therapist’s palm.
Our W10 current foam roller flow hits IT band (side of leg), vastus lateralis (front of thigh), VMO/Adductors (inside thigh), calves, hamstrings (back of thigh), glutes (backside), thoracic spine (upper back) and lats (under arm).

We follow the foam roller work with some trigger pointing which we do with hockey or cricket balls.  The goal here is to more specifically target any tender areas with the smaller (and thus more concentrated) surface area of the ball.  This could be described as being akin to the massage therapist’s elbow.
Typically we hit the glutes, plantar fascia (under side of the foot), calves and pecs (chest).
Note: Both foam rolling and trigger pointing are often sore.  Sore is fine (likely good), very painful is too much.
Inhibit
A lot of the people who train at our gym spend most of their day seated and their posture and muscular system reflects this.  People very often present with adaptively shortened and/or overactive muscles (often referred to as ‘strong’, although not always the case) which need to be stretched out or ‘inhibited’ so that they don’t take over during movement and allow their underactive counterparts get to do their bit (see below).
These muscles are typically the neck extensors (back of neck), upper traps (neck/shoulders), pecs (chest), lats, hip flexors (front of pelvis), hamstrings (behind the knee) and calf muscles and we inhibit these.  We do this by stretching them out.
Activate

Where there are overactive muscles there will be under active ones (often referred to as ‘weak’, although not always the case) .  The goal once we’ve inhibited the overactive, or strong, muscles is to activate their dormant, under active or weak, cousins so that when we come to move they have been awoken and are ready to take up their share of the slack.

These muscles often work in opposites so we often see underactive neck flexors (front of neck), rhomboids/scapular retractors (mid back), shoulder eternal rotators (back of shoulder), mid/lower traps (mid back), and glutes.

Integrate

Once we’ve released the soft tissue, inhibited the overactive muscles and activated the sluggish ones, we want to ingrate our re-wired system into movement or patterns in which it is going to be exposed, typically with bodyweight exercises.

The bottom line is that we don’t move as much or as well as we used to and a good quality warm up/MP is probably the difference between good structural health and effective workouts and otherwise.  And if you’re not doing it, you should be.

Everyone has different requirements but apply these principles and see how you get on.  You’ll get better results from your training and your joints will definitely thank you for it!

W10 on The Luxury Channel

“The bottom line is that we want everyone who walks through the door to leave here healthier, stronger, fitter and more educated about nutrition and fitness.”

Read our recent review on the Luxury Channel>>

“W10 is a gym with the sole intention of self-improvement through knowledge, technique and pure determination.  In three months I learnt more about my body, food, nutrition, exercise and mental toughness than I ever had before. Combining food diaries, intolerance tests and background medical checks with structured workout routines that are designed to enhance your body to the maximum, making W10 Performance a leader in its field. There is no pretence, no bank of TV sets on MTV or Sky Sports – this is a gym to be used, and you are a diamond in the rough ready to be”.

Metabolic Circuit Only Membership

Starting a new gym program in January? Rapid fat loss, strength gains and increased fitness anybody?

We’re now into the final week of our current Jeans Challenge and the ladies are nearly over the finish line. (Our next Challenge is not now scheduled until April 2012 – see here for more details). Whilst the novelty of eating ‘clean’ for the most part might have well and truly worn off (and with it coming the odd dietary indiscretion!), the training has been consistent from all of our Challengers, and they’re seeing the results of their hard work.

We’re still putting the guys through four sessions; two of our personalised Results Based Fitness (RBF) programs, designed specifically for each individual according to their needs, complimented by two Metabolic Circuit sessions each week.  The RBF programs serve to make the guys stronger and more structurally balanced, and generally set the foundation for the Metabolic Circuits, which then act as a serious fat loss vehicle!

The Metabolic Circuits have proven very popular.  In fact, for the first time we’ve opened these sessions up to all of our members, and there has been call from all quarters to keep these going as part of the gym timetable.  So we’re going to do exactly that.  (Far be it from us not to give in to the cries of the masses!).

These sessions will continue to be included as part of our All Access Membership, but starting from January 2012 we will be offering a Metabolic Circuit Only Membership.  So, for anyone who feels they either don’t need or don’t want all of the benefits of our All Access Membership, but still want to experience the fitness and fat loss benefits of our Metabolic Circuit sessions, you can now do exactly that with a Metabolic Circuit Only Membership.

Yep, thats right – for the same, or less than, than the cost of a big-box gym membership you can now have unlimited access to multiple weekly sessions of what is probably the most effective fat loss and fitness exercise program around – for both men and women.  Sounds good to me.

See here for more details on our Metabolic Circuit Only Membership>>

Kick-start your Fat Loss & Fitness in December

It's a pretty safe bet that Sly was running those steps in December!

We’re now only two sleeps until we’re into December and all of the fun and excitement (and for some, the stress!) that the festive season brings with it.

What this means for most of us is that we’ve got about two, maybe three, productive weeks left in us before we down tools, kick back and enjoy some well earned down time.  Fair enough, we’ll be doing similar.  (We’re human, and we think we’ve earned it too!).

But here’s the thing.  You know you’re going to indulge at some point over the next few weeks, multiple times no doubt.  Christmas parties, client lunches, after works drinks, and of course what it’s all about Christmas and New Years celebrations.  (And no, you won’t possibly be able to ‘get out of’ any of it!)

So, it stands to reason that your fitness program can relax for a few weeks whilst you kick-back.  And for those with next years resolutions already in the bag, you can sit back, tucking gleefully away, safe in the knowledge that January is only around the corner.  Seems reasonable right?  We’d argue not quite.

Think of it another way……

If you’re already exercising, you’ve got three weeks to ‘bank’ some sessions so that you can afford to back off for a couple of weeks.  Psycologically speaking, you’ll enjoy your food (and drink!) more, and physiologically, your body will quite simply be better equipped to handle the excesses that you throw at it (you can in fact make the work for you – especially if you focus on lean tissue building and glycogen depleting weight training!).

And if you’re not currently exercising regularly, then you’ve got  a couple of weeks to dip your toe in and test the water before January 3rd comes around (the 1st is a Sunday, and health and fitness resoltions don’t tend to start on a Sunday!).  You can get the initial aches and pains out of the way, enjoy your festive treats, and you can then attack January and your new goals with increased vigour.  Sounds good to us.

With this in mind, we’re going to offer both movers and not yet movers an incentive not to write December off.  Between the 1st – 18th December 2011 we will be offering:

  • 10% off all 4-Session Bolt-Ons purchased by our existing All Access Members
  • 40% off all 15-day trials purchased by those whom might otherwise have left it until January

Thats right…..we’ve left you with little, or no, excuse not to adjust your thinking and make the most out of your exercise through December!

Ps. From the 1st January 2012 we will be increasing the cost of our All Access Memebership.  Existing members will never pay more than they do today, but all new memberships starting in January will be subject to the new increased rate – so get yourself signed up before the New Year!  

(Not the usual tact in January we know, but we’d prefer to do it before people join, rather than shortly afterwards.  It’s also our way of thanking our existing memebers in some small way for all the support that they’ve given us through this past year).

Women’s Fat Loss & Men’s Arm Programs


Good Friday afternoon all.

Well, it’s the last week in what has been an unsurprisingly busy October.  We’ve seen an influx of new faces through the doors of W10 – both men and women – all of whom are now realising that there is definitely more to life than sterile gym environments and stagnant results!  (Word is spreading rapidly about that small gym tucked away in St Marks Road W10!).

Our latest Jeans Challenge – our mission to get our next batch our women to drop two dress sizes in just two weeks – has gone of with a serious bang.  We’re coming to the end of week two, and you can already visibly see that fat loss on all of our fourteen ladies.  Amazing what four uncomplicated, forty-five minute training sessions and a sensible nutrition can do for posture, strength, energy levels, and of course FAT LOSS, in such a short space of time.  Looking forward to getting some measurements in week three – we’re expecting some pretty impressive results!

Don’t fret, we haven’t forgotten the guys in all of this excitement.  In fact, we’ve get an absolute pearler of a program in store for the 6th November – the infamous One Day Arm Cure.  The brainchild of world renowned strength coach Charles Poliquin, designed to add up to an inch of solid muscle to you arms in as little as 48hrs, the One Day Arm Cure is being brought to W10.  Of course, it’s not all about size…..but it does count, especially when we’re talking ‘guns’ – right chaps?  We’ve still got some spots left, so contact us you would like to register.

Thats all for now, so here’s to some decent Holloween celebrations over weekend and of course the extra hours sleep on Sunday morning!

The W10 Team.

Jeans Challenge: The Results

A couple of weeks ago we drew the curtain on the very first W10 Jeans Challenge – our bid to help six women cast away those scales and judge results by fitting into that pair of jeans…..

…….And we’re pleased to report that the Challenge was a huge success!  (Excuse the tardy summary post – August is a month of downtime for us!).

All of our challengers radically changed their body shape and got into the jeans they previously could not wear.  For some that was a flat stomach and one jeans size, for others is was a quite staggering two dress sizes, some in six, some in eight weeks!  (Perhaps those guys tucked away in that Ladbroke Grove gym do know a thing or few about getting women into the best shape of their life after all……).

This was the first time we’d run our Jeans Challenge (which is why we limited it to six women) and although we ticked every box in terms of our challengers getting into their jeans, we also learned plenty -all of which we can improve on next time, for even better results.  (For example, further Jeans Challenges will be run over eight weeks.  Six weeks definitely works in terms of results, but it’s too tiring for most women to do it in).

Above all else, we learned that six to eight weeks is most definitely a realistic timescale for women to drop a dress or two. These women can also not only get dramatically leaner in this time, but they can also get seriously fitter and stronger at the same time.  Leaner, fitter and stronger in only six to eight weeks you say?  Sounds like a decent program to me….!

In fact, in one case, Meg managed it in sightly less than five weeks…..

A pretty bemused looking Meg three days before take off…..

Meg in her jeans and looking pretty darn good after only 4 weeks and 4 days of her W10 Jeans Challenge! An impressive change in a such a short window (especially for some who was perviously exercising three or four times per week!)

In Meg’s own words: “Despite having to cut short my challenge short by a week they still managed to eek out a 6% drop in my body fat, inch loss across the board and a kilo or two of weight loss to boot! More importantly (for me at least), was that I have never felt stronger and it was definitely the fittest I have been since… high school – which is to far back in the dark ages to count”.

Already exercising regularly and getting nowhere?  Time for a change – worked for Meg.

And after six weeks…..

 

Selina at beginning of the first week pondering what the next six weeks holds in store…..

Selina at the end of 6 Weeks of her W10 Jeans Challenge. Not bad for someone who was previously running three times per week and already 'in shape'!

In Selina’s own words: ”I have had such a great time at the gym with you guys.  I love the gym and the experience has genuinely been life-changing.

 I don’t think I will be able to justify eating crappy food again.  I feel really good – no aches and pains at all in my body. I have always had this constant gentle ache in my shoulder region but it has really died down now.  It’s been amazing”.

A flat stomach?  And without a single sit up or crunch?  Worked for Selina.

And…..

A slightly less than posture perfect Marianne on Day One…..

Marianne looking leaner and healthier after only Six Weeks on her W10 Jeans Challenge. What a difference for someone with a previous aversion to all things gym!

In Marianne’s own words:  “The Jeans Challenge was an exhausting shock to the system but I loved it and can’t believe the difference in my body in just six weeks. I lost 8lbs and 9 per cent of my body fat. Jeans that I could not do up are now fitting comfortably – in fact one friend says they are too loose! My hips are much narrower, I can see my jawline for the first time in years and my tummy is almost flat. It’s brilliant”.

Never been to the gym before?  No problem – Marianne hadn’t either.

After 8 Weeks…..

An excited looking Sarah (and her equally enthused partner Marianne!) a couple of days before the start of their Jeans Challenge….

8weeks later Sarah is in those jeans in looking good! (She also developed strong and fitness levels to a level that she thought were well beyond her)

In Sarah’s own words: “I would like to say a big thank you to JC and his team.  First I have lost 8-10% if of my body fat and about 1 Kilo in weight, and I am now much happier with my shape.  I have to say at times it really was hard, I am not a gym bunny but now I am stronger fitter and happier.  I am very happy to have been able to take part in the challenge and I would recommend to anybody who gets the chance”.

Chronic knee problems confining you to the cross trainer?  It needn’t, it didn’t for Sarah.

And…..

A rather sheepish looking Sara two days before the start of her W10 Jeans Challenge…..

Sara into her jeans and looking sassy after 8weeks of her W10 Jeans Challenge!

In Sara’s own words: “My stats speak for themselves: Circa 13% body fat loss & over 9kg’s of weight loss in 6 weeks.  This was more a revolution than a challenge for me! On the all or nothing scale I veer heavily towards all.  Go big or go home is a maxim I’ve lived by in my professional life for over a decade but had never been able to successfully translate it to physical exercise so this jeans challenge was perfect for me.  I used jeans bought in NY nearly 3 years ago which were a good 2 sizes too small and within 6 weeks I was in them.  Quite unbelievable”.

Eight weeks, two jeans sizes lost?  Worked for Sara.

We’re missing pictures of our sixth challenger (operations issue – p*ss poor organization! – on the camera front), but needless to say that Amanda’s hard work paid off and she lost more than 10% body fat en route to getting into her jeans.

In Amanda’s own words: “The jeans challenge was great as it gave me a goal to focus on and every week I felt stronger and stronger. The training initially was to gain strength in my back and to do exercises that strengthened the weaker muscles so that I could move onto metabolic exercises after the first few weeks. The training was also varied so there was no time to get bored with the same exercise routine day after day and the trainers at W10 really kept you on track and motivated you to keep going. It was also great to be training with other women as you didn’t feel like you were alone in the challenge and you were all striving for the same goal. I would recommend the jeans challenge to anyone who wants to increase their fitness, lose weight, reach a specific fitness goal or they just want to fit into ‘that’ pair of jeans. I know that at the end of the 8 week challenge that I did! I lost two dress sizes, my back pain was significantly reduced and my legs were stronger than ever. Thank you to everyone at W10 who worked with me through the 8 weeks. Much appreciated!”

Lose two dress sizes and significantly reduce back pain in eight weeks?  Amanda did both.

 

So what did learn?  Well, we learned that our approach works.  Very effectively.  Our belief that women should exercise beyond the constraints of what mainstream media and ‘celebrity’ trainers would have them confined to was reinforced – to both us and them.  Not one of our women ‘bulked up’, not one of them looked ‘chunky’ or ‘manly’ as a result of their training program.  (We think you’ll agree that our pictures show the opposite).  But yet all of our women got leaner, stronger and fitter; doing zero traditional cardiovascular training, lifting weights (and yes, they were above 3kg’s!) and following non calorie restricted diet!

Beyond that, we also tracked everything that we did so that we could measure how effective our approach was.  In all honesty, we knew it would yield results, but the aim of the game was and is, to provide women with a refreshingly honest kick-start to their long term health and fitness program.  Something we’re now determined to move forward and reach out to as many women as possible.

The results this time were very impressive.  But given the extras we now know, next time, they’ll be even better!  (The next challenge will be run over eight weeks starting in October – see below for details).

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We are now registering interest for our next Jeans Challenge.  The start date is the 17th October 2011 – in time for Christmas party season (without encroaching into it!).  More information will be posted on our refreshed website in the next week or so, but in the meantime please email info@w10performance.com or call 020 3489 5428 for further information.

Cards on the table:  This Jeans Challenge is not for everyone.  Our approach will accommodate any level of fitness/previous gym experience, but the eight weeks are challenging.  You will need to bring commitment and a sense of humour to the table.  We’ll bring the rest, but you need to keep up you end of the bargain!

(We’re a busy facility and places will therefore be limited to twelve women.  And we will only enter into partnership with those who are serious about their program.  It’s otherwise unfair on those who are serious about making a change.  That, and it’s no good for our reputation! ;-).  If you’re keen we’d love to hear from you).

———————————————————–

Jeans Challenge Week 8

Into the final week we go……

First session of the final week of our Jeans Challenge today and, despite our three remaining ladies already being into their jeans, they came in ‘raring to go’ and we had another good workout (with a little encouragement along the way!)

We already know that all of the ladies were into their jeans after week six, but weeks seven and eight were all about seeing if we could make an even more noticeable difference….. the answer we now already know to be a definite ‘yes’.

It’s fair to say that the guys are feeling a little jaded physically, which is not exactly surprising after seven weeks of solid training and reasonably narrow nutritional guidelines.  But there’s only four sleeps to go until we do our final measurements and model those jeans, so it’s just one last push…..

Watch out for the final update on our last three on Friday this week and a full Jeans Challenge summary next week!

 

 

 

 

 

Jeans Challenge Week 7

Thumbs up to a 100% success rate!

We’re now well into Week 7 of the Jeans Challenge – our bid to help six women get into ‘that’ pair of jeans.  And…..

**ALL OF OUR CHALLENGERS ARE INTO THEIR JEANS….. AFTER ONLY SIX WEEKS!!**

All of our ladies have achieved what they started out to do.  For some thats a jeans size, for others it’s two.  No matter, they’ve all been successful!  And it’s no more than six weeks of dedication, purposeful graft (and a continued sense of humour!) deserve.

Watch this space  when in a couple of weeks we’ll be putting together the full story, complete with input from all of our challengers, once the full eight week program is complete.  In the meantime, we’ve posted a couple of pictures and brief stories on our Facebook page to whet the appetite.

We started with six women, three embarking on a six week program and three committing to eight weeks (we needed to be able to guarantee results over a determined timeframe, and wanted six and eight week real world stories), so we now have three women left, with two weeks to go.  Everyone is into their jeans, but lets see what the next two weeks add.

The results from this Jeans Challenge have been impressive (and thats despite still having two weeks to go!).  In fact, we’re already very excited about starting our Autumn Jeans Challenge!  More details to follow, but the start date will be the 10th October and we’ll be accepting a limited intake of twenty women (we already have two!).

Lets see where weeks seven and eight take us…… Watch this space for the full write up, individual stories and amazing results!

(To register you interest in our autumn Jeans Challenge please contact us at info@w10performance.com or call the office on 020 3489 5428).

Jeans Challenge Week 6

Into Week 6…..

So we’re into week 6 of the Jeans Challenge, our mission to help six women get into ‘that’ pair of jeans.

Last week we said goodbye to Meg who finished her challenge early due to work commitments, and…..she got into her jeans!  Meg was previously a size 28″ waist and was comfortably into a 26″ by the end of the fifth week – job done.  Despite previously training four times per week, this is something she hadn’t managed to do for over ten years or so!

We’ll post full background and stories once everyone has finished, but needless to sat that we’re pleased for Meg.  One down, five to go.

For the remaining five ladies, there’s still some training to be done and some nutritional guidelines to follow.  Three of them finish on Monday next week (just one more weekend!) and the final two, two weeks after that – making eight weeks in total (we wanted to see what different timescales and training frequency etc made to the end results).

This weeks training has unsurprisingly been full of commitment, spurred on somewhat by Meg’s achievement no doubt, and we’re looking forward now to see what Monday brings for three more of our challengers…..