Keith drops 11kg in 7wks since starting at W10!

Amazing fat loss stories from personal trainer W10

A little hard work goes a long way!

Huge congratulations to Keith Moore, a W10 client who has lost 11kg in seven weeks with us!  The transformation to date has been nothing short of amazing, and is nothing more than Keith deserves for the early mornings and sheer effort that he’s put into his training.

Keith came to us weighing in at 168kg, with his goal to reach 110kg.  Something which would be no mean feat by anyones standards!  He’s well on his way and we’re looking forward to help him realise the change he came to make.

Keep up with progress by following Keith’s blog.

Check out our feature in the January edition of the Grove Magazine!


by Natasha Paulini

It’s not that I’m lazy. Truly. I just have a physical aversion to physical activity. Beyond dance classes in my teens, exercise and I have had an uneasy, passing relationship.

Six years on a certain health magazine for men meant I was surrounded by all the good advice one could want. But as a fashion editor, I could disdainfully look down my nose as co-workers huffed and puffed back from lunchtime jogs.  But then, I turned 30 and my once fast metabolism slowed to a sluggish crawl.

Yoga and Pilates have enjoyed the get-fit limelight now for many years, but there’s a growing trend for a tougher approach. And just off St Mark’s Road in Ladbroke Grove, there’s a group of guys that’s leading the charge.

“When I looked around me at the gym I noticed no-one else around me was getting the same results,” shrugs founder Jean-Claude Vacassin. “The gym industry is driven by physios – fitness trends are the product of rehabilitation training. Sure, it gets you out of pain, but it doesn’t make you lean and strong.”

Read the full article>>

W10 training tip: Do the FULL rep

Complete repetitions will make you both lean and strong!

Half reps = half results.

If you only complete half of the movement, you’ll recruit half the available muscle.  This means that you’ll burn less calories and get less strong.  You’re also likely to rapidly develop muscular imbalances that will restrict your mobility.

None of these desirable, so DO THE FULL REP!

Top magazine shoot at W10 this afternoon

It was all smiles once the competition was over!

A great afternoon of fitness testing at W10 carried out in conjunction with the guys at Get Rugby Fit.

Thanks to England international rugby players James Haskell (Stade Francais, rugby union) and Tony Clubb (Harlequins, rugby league), two amazing athletes and all round good guys.

Watch out for the results in a forthcoming issue of a leading mens magazine……!

Lauren’s 12-week Elite Programme Blog

One of our clients is keeping a blog for her 12-week Elite Performance Programme (EPP)

Lauren has decided that  2011 is the year that she’s going to make some lasting changes to her body, and she’s brought us along for the ride!

Check out Lauren’s Blog to see what the first day panned out like.  It would be great if we could all get behind Lauren by following her blog and lending our support along the way!

The first days food was delivered this morning from the guys at NOSH, which although looked like it wouldn’t touch the sides, has apparently proved pretty substantial and much to Lauren’s surprise, not left her feeling hungry!  (that’s what happens when your food is nutrient dense!).

Our first session in the gym consisted of body composition testing, flexibility/mobility evaluation, postural analysis and functional movement assessment, all of which will provide the basis for our programme.  Day two tomorrow, and it’s our first workout…….

Happy New Year from the team at W10!

A very happy New Year from us all at W10 Performance!

We hope that everyone enjoyed the festive celebrations and are approaching 2011 refreshed and raring to go.

We open our doors again tomorrow (not that they shut for a few die hard clients!) and we’re looking forward to welcoming everyone back after a no doubt indulgent couple of weeks……! We’ve certainly done our bit to contribute to the celebrations and are looking forward to getting back to the norm of regular training, clean eating and regular sleeping patterns.

We’re excited about 2011. Our new website is up and running and our new programmes, packages and the new W10 Bootcamp (no, it’s not the usual star jumps, burpees and ‘see you next time’ nonsense!) offer the most comprehensive and results-orientated health and fitness programmes you’ll find anywhere – and as always, RESULTS GUARANTEED!

We’ve got something for everyone who wants to make positive changes and we look forward to seeing you all in 2011!

Wishing everyone and happy and prosperous 2011.

The W10 team.

The Congestion Zone is Shrinking – leaving us outside!

The Congestion Charge Zone will be smaller and from the 24th December 2010 we will no longer fall within it!

The Western Extension will be removed from the charging zone and you’ll no longer have to pay the charge if you drive in this area.

See the Transport for London website for a map and full details.

Thanks Boris!

How much jogging should I be doing to for weight loss goal?

In most peoples cases, a lot less jogging than you’re currently doing.  People do too much steady state cardio training for fat loss – without realising that long term, it makes people structurally weak and predisposes them to store fat!

We’re not anti jogging and we work with plenty of people who run both competitively and recreationally.  If you like running, or it’s your sport, all well and good – but in terms of losing body fat, running it’s not the most efficient way to go.

The full explanation of this goes beyond a brief Q&A section, but we’ll try and give you the ‘short’ version.

The key to fat loss is good nutrition and increased metabolic activity (exercise). A  run will burn calories and give your metabolism a nudge, for the time that you are actually jogging and for say 4-6hrs after you stop.  The heavy breathing and sweating will help with detoxification, pounding the pavement will strengthen you legs (initially) and you’ll also lose weight when you start out.  Good stuff.

Over time however, long runs break down muscle tissue (disastrous for fat loss), reduce bone density (a very real concern for women especially), and cause a spike in stress hormones, which frankly most of us could do without.  In most people jogging also compromises posture, causes musculoskeletal problems (often knee pain), ankle stiffness, calf tightness and results in imbalances between the muscles at the front and those at the back of the body.  Not ideal.

Also, think about it this way – efficiency is the enemy of fat loss.  The first time you put your pumps on and do your fifteen minutes around the block you burn say two hundred calories.  As you get ‘fitter’ or more efficient, the same jaunt around the block is less taxing and you need to expend less calories to complete it.  So, next time you have to run for say twenty minutes to hit this two hundred calorie mark.  Twenty five minutes two weeks later, half an hour the week after that, and so on (great if you are actually training to run further!).  Before you know it, you’ve trained for a marathon, your knees are killing you, and guess what?  You’re still just as disgruntled with the way you look!

Are Branch Chain Amino Acid’s worth taking to enhance my training?

BCAA’s are absolutely worth taking to accelerate your training, but only if you’re on top of the key areas such hydration, nutrition and basic supplementation.

We are all for anything that is both naturally occurring and will help you reach your goals, but only when there is a framework for it work effectively within.  Spending money on expensive supplements before you’ve get the basics (clean food and water for example!)  down pat is backward!

What differentiates BCAA’s from the other essential amino acids is how they are metabolised.  All other amino acids are metabolised in the liver, whereas BCAA’s are metabolised directly in muscle.  This means that they have huge anabolic (muscle building) and anti-catabolic (muscle breakdown) properties and are also an excellent fuel source – especially useful for those following fat loss training programmes.

The key is getting the timing and dosage right (you need to use them in high quantities to make it worthwhile).  And go for the capsule version as the taste of the powder will put most off!

I’m wary of lifting weights, I don’t want to look like a female bodybuilder!

As a female, the notion that weights ‘bulk you up’ is a myth.  Lifting weights is actually the key for a lean and toned physique.  Female bodybuilders look like they do because they use ‘help’ (steroids and other hormones, etcetera) to make them more ‘male’.  And those who don’t,  are very, very few and far between.

Women generally have twenty times less testosterone than men, which in theory makes it twenty times more difficult for females to put gain muscle or ‘bulk up’.  Being that gyms across the land are full of men struggling to add muscle mass despite every attempt to do so, it would be a cruel world if women could simply pick up a dumbbell and ‘bulk up’!.

In truth muscle looks smaller than fat, so shed the extra fat and add a little muscle and you’ll have a stronger, more toned and smaller looking body!