New Year, New You?

Latest blog post from W10 trainer Rob:  Check out Rob’s blog here>>

As we ease into 2013 and everybody and their dog embark on their own personal ‘get lean for 2013’ campaign I want to give you an insight as to what I am starting to see all too often when people aim to eat healthily. It’s a common misconception that in order to lose body fat you need to eat less and whilst this may be true for some of the world’s greediest people I am yet to meet one of them. In fact most people I meet under eat, yes you heard me correctly, under eat.

It seems that when people are consciously trying to watch what they eat in their quest for fat loss and health they quite literally starve themselves, think porridge for breakfast, chicken salad for lunch and chicken with veg for dinner. Now unless you weigh 40kg wet through you are not going to be consuming enough calories. Yes you will lose weight but that weight is going to be at the expense of muscle mass. This is the last thing you want when trying to reduce your body fat and ever have a chance of seeing your abdominals. Muscle mass is your engine, it’s what burns the calories and if anything you want to increase muscle mass and that is just not possible when you are starving yourself.

Another thing when under eating is that you will inevitably ‘fall off the wagon’. Your body is very clever, when you are not giving it enough fuel it will let you know. Your blood sugar levels will drop and you will get horrible cravings and you will eventually crack. This isn’t a lack of will power on your part but more a sign that you are not giving the body the fuel it needs. If you are fuelling the body correctly and giving it everything it needs to function optimally and cope with the day to day demands you place upon it then you shouldn’t crave crap food, you may want it but that is different to uncontrollable cravings.

So what it tends to look like is you have 3-4 days of being “good” (under eating) then on day 5 you crash, you feel horrible, tired and grumpy then eat everything in sight (over eat). You then swear to yourself it was a once off and you are back on it tomorrow. Sound familiar?

This form of eating is very stressful to the body and as you may know, stress can be very harmful to your fat loss goals. Your body will switch into survival mode meaning that the last thing it wants to do is preserve muscle mass and rid body fat, I mean, it’s struggling to survive here!

So as your body holds on for dear life its only option is to down regulate your thyroid. The thyroid is what drives your metabolism and metabolism is what burns calories, so now you are not only starving yourself, you are also training your body to burn less calories not to mention your energy levels have fallen through the floor and you now feel like crap. I think you will agree that this is not where you want to be in a few months’ time. So cut yourself some slack and don’t starve yourself.

Remember, muscle is an expensive luxury in terms of its caloric demands but necessary for your long term fat loss goals. Quick and, inevitably, short term weight loss is easy, don’t give your body enough calories and it will shed muscle. Smart and permanent fat loss requires a little more time and patience but will have you feeling and looking better in no time.

If you are unsure about your nutrition and would like some help in reaching your fat loss goals why not try out our W10 Performance Online Coaching Program. See our website for details.

I hope you have found this information useful and as always let me know your thoughts

Stay healthy

Rob (W10′s shortest trainer)

Keith drops 11kg in 7wks since starting at W10!

Amazing fat loss stories from personal trainer W10

A little hard work goes a long way!

Huge congratulations to Keith Moore, a W10 client who has lost 11kg in seven weeks with us!  The transformation to date has been nothing short of amazing, and is nothing more than Keith deserves for the early mornings and sheer effort that he’s put into his training.

Keith came to us weighing in at 168kg, with his goal to reach 110kg.  Something which would be no mean feat by anyones standards!  He’s well on his way and we’re looking forward to help him realise the change he came to make.

Keep up with progress by following Keith’s blog.

Check out our feature in the January edition of the Grove Magazine!


by Natasha Paulini

It’s not that I’m lazy. Truly. I just have a physical aversion to physical activity. Beyond dance classes in my teens, exercise and I have had an uneasy, passing relationship.

Six years on a certain health magazine for men meant I was surrounded by all the good advice one could want. But as a fashion editor, I could disdainfully look down my nose as co-workers huffed and puffed back from lunchtime jogs.  But then, I turned 30 and my once fast metabolism slowed to a sluggish crawl.

Yoga and Pilates have enjoyed the get-fit limelight now for many years, but there’s a growing trend for a tougher approach. And just off St Mark’s Road in Ladbroke Grove, there’s a group of guys that’s leading the charge.

“When I looked around me at the gym I noticed no-one else around me was getting the same results,” shrugs founder Jean-Claude Vacassin. “The gym industry is driven by physios – fitness trends are the product of rehabilitation training. Sure, it gets you out of pain, but it doesn’t make you lean and strong.”

Read the full article>>

The January 2011 edition of the Ecologist is now online

This month features Hugh, Gordon, detoxing and supermarket bashing…… all worth listening to. (Well, not always in Gordon’s case!)

If you’ve been keeping up with Fish Fight on Channel 4, you’ll be interested in reading these articles. Read it here.

W10 training tip: Do the FULL rep

Complete repetitions will make you both lean and strong!

Half reps = half results.

If you only complete half of the movement, you’ll recruit half the available muscle.  This means that you’ll burn less calories and get less strong.  You’re also likely to rapidly develop muscular imbalances that will restrict your mobility.

None of these desirable, so DO THE FULL REP!

Top magazine shoot at W10 this afternoon

It was all smiles once the competition was over!

A great afternoon of fitness testing at W10 carried out in conjunction with the guys at Get Rugby Fit.

Thanks to England international rugby players James Haskell (Stade Francais, rugby union) and Tony Clubb (Harlequins, rugby league), two amazing athletes and all round good guys.

Watch out for the results in a forthcoming issue of a leading mens magazine……!

Lauren’s 12-week Elite Programme Blog

One of our clients is keeping a blog for her 12-week Elite Performance Programme (EPP)

Lauren has decided that  2011 is the year that she’s going to make some lasting changes to her body, and she’s brought us along for the ride!

Check out Lauren’s Blog to see what the first day panned out like.  It would be great if we could all get behind Lauren by following her blog and lending our support along the way!

The first days food was delivered this morning from the guys at NOSH, which although looked like it wouldn’t touch the sides, has apparently proved pretty substantial and much to Lauren’s surprise, not left her feeling hungry!  (that’s what happens when your food is nutrient dense!).

Our first session in the gym consisted of body composition testing, flexibility/mobility evaluation, postural analysis and functional movement assessment, all of which will provide the basis for our programme.  Day two tomorrow, and it’s our first workout…….

Happy New Year from the team at W10!

A very happy New Year from us all at W10 Performance!

We hope that everyone enjoyed the festive celebrations and are approaching 2011 refreshed and raring to go.

We open our doors again tomorrow (not that they shut for a few die hard clients!) and we’re looking forward to welcoming everyone back after a no doubt indulgent couple of weeks……! We’ve certainly done our bit to contribute to the celebrations and are looking forward to getting back to the norm of regular training, clean eating and regular sleeping patterns.

We’re excited about 2011. Our new website is up and running and our new programmes, packages and the new W10 Bootcamp (no, it’s not the usual star jumps, burpees and ‘see you next time’ nonsense!) offer the most comprehensive and results-orientated health and fitness programmes you’ll find anywhere – and as always, RESULTS GUARANTEED!

We’ve got something for everyone who wants to make positive changes and we look forward to seeing you all in 2011!

Wishing everyone and happy and prosperous 2011.

The W10 team.

The Congestion Zone is Shrinking – leaving us outside!

The Congestion Charge Zone will be smaller and from the 24th December 2010 we will no longer fall within it!

The Western Extension will be removed from the charging zone and you’ll no longer have to pay the charge if you drive in this area.

See the Transport for London website for a map and full details.

Thanks Boris!

10 things I learned watching Food Inc.

Food Inc. is film about our food.  About what is produced, how it is produced and who is producing it.  Check out the Food Inc official website for more details about the project and the film itself.

It questions the role of the government food agencies responsible for actually protecting us from poor practice and their failure to do so, whilst also exposing the handful of large corporations responsible for much of the food supply who are putting profits ahead of consumer health.

Not perhaps the most uplifting hour or so of viewing, but definitely worth a watch by anyone who is interested in what they are eating, how it got to the table and how it is impacting on their health!

Here’s ten things I learned or was reminded of when I watched Food Inc.

  1. There has been a veil drawn between us and the food that we eat.  We are no longer really in touch with where our food comes from and how it’s produced.
  2. Food labels are extremely misleading.  This is largely down to the efforts of the three or four companies that control our food chain to keep us unaware and buying the products that they want us to buy.
  3. Cheap food is expensive, socially and environmentally.
  4. Commercially reared chickens are treated extremely poorly.  No sunlight, poor bone and organ growth, pumped full of antibiotics, etc.
  5. Large food companies squeeze food producers and manufacturers.  These companies maintain pressure on growers/farmers through fear of contract losses/huge unserviceable debts.
  6. Corn is used as cow feed because it gets them fat, quickly.  Much the same is this very same corn is doing to us!  And corn is in just about everything that we eat (including ketchup!).
  7. Despite advances in technology our food is actually becoming more contaminated.  E-coli contamination is a systematic problem and is responsible for countless deaths, particularly in children, every year.
  8. We’re hardwired to seek out salt, sugar and fat.  These are rare in nature, but abundant in our modern day food supply.  Hence our obesity problem.
  9. It is expected that 1 in 3 Americans born after the year 2000 will develop type 2 diabetes.
  10. We all have choices and our decisions shape what is offered in supermarkets.  The increase demand for organic food has lead companies like Walmart to drastically change what and how they buy food.

The film finishes telling us that we all have a right to healthy food and that the decisions that we can change the world with every bite.  A bit on the cheesy side granted, but hopefully it will influence some of us to make more informed choices about what we eat and drink.  Definitely worth a watch.